Bank of New Hampshire Pavilion Branding
When I started working at the venue, it was called the "Meadowbrook U.S. Cellular Pavilion" but then it was quickly changed to just Meadowbrook, and then Bank of New Hampshire came aboard and it was Bank of New Hampshire Pavilion at Meadowbrook for two years, and then, finally, just Bank of New Hampshire Pavilion. Four different brands in three years! You can say that I learned A LOT about rebranding in those years and now I can tackle any re-branding project thrown my way!
For the final logo design, we brought in an illustration of the actual pavilion which we had on some of the older logos, it was simplified, and the burgundy "Light bursts" were added inside the pavilion to invoke a concert feel. I added waves to because the venue sits right on the shores of Lake Winnipesaukee, and pine trees, as the old "Meadowbrook Farm" that the venue now sits on was actually a Christmas tree farm back in the day. Add in a bold, modern typeface, and you have a logo that celebrates the company's rich history while also representing the modern, state-of-the-art music venue it is, all while honoring the naming sponsor, Bank of New Hampshire, by adopting their brand colors.